5 easy ways to be bad travel writer

Aug 5th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

Have pen, will travel. Travel writing is easy and bad travel writing is even easier. Here are five easy ways to not make a living from travel writing. Be superfluous The definition of superfluity is “to use a large amount or excess of something”. In the case of writing, the something is words. Bad travel…

What the travel industry should be doing on social media, but most aren’t

Jul 28th, 2015 in Online Marketing, Social Media, Web content marketing

Social media has brought a transparency into advertising in the 21st century. It can elevate or destroy a travel business depending on how well your business is run, and how welcoming you are to visitors not just in real time, but virtually too. Managing your travel companies’ social media is like being a hotel manager…

Travel Writing – Why you should write about somewhere you have never been

Jul 16th, 2015 in Online Travel writing

Isn’t the great advantage of being a travel writer actually visiting the places you’re trying to write about? Well, actually no. There are some sound advantages of being an armchair travel writer. Writing about your own travel experiences can actually unwittingly distance you from your clients. There are two ways this can happen. 1)  Your…

4 reasons why your travel company really needs a blog

Jul 8th, 2015 in Content Generation, Online Copywriting, Online Marketing, Web content marketing

It’s a competitive world out there and social media has made the travel marketplace more competitive than ever, but why then is one of the most useful tools of online marketing being ignored by some travel companies? Many companies are engaging with clients on Facebook and Twitter, but so few travel companies are blogging. One…

Keeping ahead of blogging trends in 2015

Apr 30th, 2015 in Content Generation, Online Marketing

In 2014, there were a total of 18,300,771 new blogs created on WordPress alone − an increase of 12.5% from 2013. That’s about 50,000 new blogs created every day, which works out to about 1.5 million blog posts/content published, every 24 hours!  These stats simply can’t be ignored… As the numbers indicate, online competition is…