Starting a travel blog – all you need to know

Sep 2nd, 2015 in Online Marketing, Online Travel writing, Web content marketing

The prospect of online marketing and meeting the requirements of Google’s continuously updated algorithms may seem daunting but it is one of the easiest ways to rank within Google. The most effective way to do this is with a blog that is regularly updated with fresh, relevant content. Often people will mistakenly believe that they…

South African Travel Stats 2015 – Infographic

Aug 28th, 2015 in Online Copywriting, Online Travel writing, Social Media, Web content marketing

If you’re looking for South African specific travel stats, which don’t need a qualification in statistics to decipher, then you’ve come to the right place! Get the full interpretation of the stats here – download this report now! Please feel free to share this information or embed the infographic in your own blog or on…

3 ways to use psychology in social media

Aug 26th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

We all know good marketing is really about the best use of psychological influence. Effective travel marketing is telling someone where they need to holiday and which hotel to stay in and have them believe it was their idea. You can’t do this with a hard sell of advertising days gone by, people just don’t…

How the mobile phone is affecting your travel business marketing

Aug 19th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

If you are in the tourism industry you should already have a responsive website. Buying tickets and booking accommodation for a last minute weekend getaway whilst driving to the location is how many people are making travel plans these days. If you are at all online proficient you would have heard about the new clampdown…

How to use a stuffed toy to increase conversion

Aug 12th, 2015 in Online Copywriting, Online Marketing, Web content marketing

Travel is something that most people dream of. A travel company is the gatekeeper of those dreams and content is what makes dreams come true. Having a strong online presence is great, using the right imagery through videos, photographs and descriptive text that gains thousands of visitors every month is also great. But only if…