Using social media to promote any event, from a New Year’s Eve party to a business conference, is the “gilt-edged, handwritten” invitation of the 21st century.  The better it looks, the more likely they are to want to come.  Here is a 6-point plan to make the best out of your social media for an…

When you win in creativity, you lose in relationships, or so goes an old advertising cliché.  It’s true, however, that while you can’t succeed in marketing without great creative work, clients relationships are equally important.  The relationship with the client should grow into a meaningful partnership between people and companies for brands to be successful…

Multichannel marketing is not new.  Since the beginning, marketers have been communicating with consumers across a variety of channels, and reaching their target markets by selecting the appropriate combination of media. However, the number of available platforms has grown exponentially in recent years, making marketers’ jobs that much more complicated.  Another new development, a result…

The networking, educational and sheer entertainment benefits of social media are indisputable. However, to be successful in this medium, you need to be willing to put in a lot of work, while being both consistent and flexible.  It’s easy to run out of steam if you don’t pace yourself.  Here are five rules to help…

The world of social media is an ever-changing one. In this day and age, everyone is online from primary school students to grannies and gramps! The fact of the matter is that we live in the modern age where if you aren’t online, you are missing out. If you are wondering how social media will…