There is absolutely no doubt that the rise of online marketing has played right into the hands of the travel industry.  Facebook, Twitter, Instagram and travel-writing blogs are a perfect ready-made platforms for vintage-filtered images of exotic destinations, with matching enticingly imaginative prose posted directly into the hands of those who have asked for it. …

The days of decorating lamp-posts with event posters, is… not quite over, but social media has definitely taken over in terms of effectiveness of “word-of-mouth” advertising. These days, marketing an event effectively online means the difference between an empty hall and a full venue. Many people make use of Twitter, Facebook and Instagram to get…

If you’re looking for South African specific travel stats, which don’t need a qualification in statistics to decipher, then you’ve come to the right place! Get the full interpretation of the stats here – download this report now! Please feel free to share this information or embed the infographic in your own blog or on…

With 1.49 billion users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many travel businesses are creating Facebook pages to promote their products and services and build their social media presence. As a travel company it is imperative that you join the ranks of other social media…

Social media has brought a transparency into advertising in the 21st century. It can elevate or destroy a travel business depending on how well your business is run, and how welcoming you are to visitors not just in real time, but virtually too. Managing your travel companies’ social media is like being a hotel manager…