Social networking and blogging sites, like Facebook, Twitter, Instagram, Tumblr, and Pinterest, are increasingly being used as effective marketing tools.  By asking questions, marketing your events and sharing links to interesting or funny videos and articles, you’ll boost your fan base and drive traffic to your website. If you don’t manage your social media presence…

Remember those Tupperware and Avon parties our mothers used to go to, where an enterprising neighbour would get the ladies together for a few laughs and hopefully make a few Rands in the process? Well, that’s what Facebook advertising is, except without the embarrassing part where you have to ask your closest friends to put…

LinkedIn is great for people looking to build their personal brands and careers, but is it any good for building your business? The answer is yes, provided you understand the golden rule that social networks are built on connections between people and not businesses.  LinkedIn may be the business network, but it is really about…

Twitter – it’s a like a giant networking event where you can share with a captive audience all the knowledge, stories and opinions that matter to you without having to dress up, or even show up. You just have to speak up. And most importantly, listen. Here are six simple steps to working that room…

When it comes to making sure that you have all the online content you need to make an impact with your target audience, it can become a little overwhelming trying to figure out what needs content and what doesn’t. Below is a check-list which outlines what online content you should have and what type of…