If you run an insurance business, creating fresh, original content is key to building a loyal client base. It’s not enough to simply give insurance buyers facts and figures. You need insurance content that builds trust since the industry’s focus is reducing risk. How do you make your insurance content interesting to potential clients? Give…

The old maxim used to be work harder. Nowadays it’s work smarter. And the digital age affords us perfect ways to enlist our cleverness. Scroll down and see how. We know you’re smart enough to do that. Why working hard is not smart How do you feel after you’ve been staring at your screen for…

Learning to navigate past Google’s continuously updated algorithms seems like a never ending game of Snakes and Ladders, just as you get near the top of the search results the algorithms change and you find yourself sliding back to page two. Just like the game, you can’t rely on luck – you have to constantly…

We all know that if we begin to neglect our health, we start to get tired and lose our spark. Well the same goes for our website. If it’s not consistently maintained, it will very quickly lose its appeal and audiences won’t stay long. Fortunately, just like antioxidant-packed juices, all you need are a few…

Cooking up a great content marketing strategy uses the same methodology of hosting the dinner party of the year. Thought, careful preparation and just the right amount of spice are the key ingredients. Here’s a checklist of how to keep your online (and dinner party) guests happy; Stick to what YOU know The age old…