The Future of Websites

Dec 13th, 2011 in Content Generation, Online Copywriting, Online Marketing

If you’re a long-time internet user, think back 5 or 10 years to the sites you used the most in those days – chances are you don’t visit most of them anymore. The websites you do still visit probably include search engines, email sites, or a favourite news or blog site that keeps drawing you…

Email Marketing: What Lies Ahead?

Dec 8th, 2011 in Content Generation, Online Copywriting, Online Marketing

Before the days of the internet, there was email. As the web has developed, especially with the popularity of sophisticated social media tools, some internet marketing professionals have questioned the power of email to carry a brand message or attract users to a website. Could email be a thing of the past, best left out…

The Future Role of Content in SEO

Dec 6th, 2011 in Online Marketing

Many SEO specialists and writers alike will be familiar with the old saying, ‘content is king’. For a long time this approach to SEO has yielding great results, drawing internet traffic and rankings to sites which are carefully designed and contain excellent content. However, with the new Google Panda update and the rise of new…

How to Give Your Social Media Campaign a New Spark

Nov 24th, 2011 in Online Marketing, Social Media

Do you sometimes feel like your social media presence isn’t bringing you the results you’d like? Maybe you started out with a lot of interest and activity that has dwindled, or you may feel that your campaign lacks focus and isn’t attracting the kind of attention you’d like. Whatever the cause of your social media…

Should I Launch an Incomplete Website?

Nov 3rd, 2011 in Content Generation, Online Marketing

The process of designing and launching a website can be long and sometimes quite challenging. Especially if your site requires a number of photo uploads and e-commerce functionality, you may be considering launching it without some features and adding them over time. Then again, you wouldn’t want your site to look unprofessional. This brings you…