WHILE battered online content managers and webmasters heaved a sigh last week that Google’s new Hummingbird algorithm does not seem to have any new surprises in the page ranking stakes, its clear that major changes are afoot in the world of search engine optimisation (SEO). The Menlo Park, California-based search giant said the biggest change…

LinkedIn is great for people looking to build their personal brands and careers, but is it any good for building your business? The answer is yes, provided you understand the golden rule that social networks are built on connections between people and not businesses.  LinkedIn may be the business network, but it is really about…

Search engine optimisation (SEO) has become an essential tool to surviving in the crowded, competitive and ever-changing online world. SEO seeks to understand how search services such as Google rank the relevance of a web page according to given search terms, and to use this to tweak content to boost a page’s visibility to potential…

In our age of connectedness and online content, everyone is a publisher.  From the man on the street and his Facebook update to the biggest brands in the world, everyone has something to say.  Talking about ourselves online is the easiest way to be visible.  The trick for businesses with an online presence is how…

Many business owners become frustrated when their twitter presence doesn’t yield the results they were hoping for. Even if you tweet regularly, you’ll need a twitter plan – a strategy that includes writing monthly tweets in advance – in order to harness the power of this social media tool.