Using social media to promote any event, from a New Year’s Eve party to a business conference, is the “gilt-edged, handwritten” invitation of the 21st century.  The better it looks, the more likely they are to want to come.  Here is a 6-point plan to make the best out of your social media for an…

When you win in creativity, you lose in relationships, or so goes an old advertising cliché.  It’s true, however, that while you can’t succeed in marketing without great creative work, clients relationships are equally important.  The relationship with the client should grow into a meaningful partnership between people and companies for brands to be successful…

Multichannel marketing is not new.  Since the beginning, marketers have been communicating with consumers across a variety of channels, and reaching their target markets by selecting the appropriate combination of media. However, the number of available platforms has grown exponentially in recent years, making marketers’ jobs that much more complicated.  Another new development, a result…

Both in and out of the corporate world, it is now undoubtedly the era of the marketer. More specifically, it is the era of the marketer who can adapt well to a rapidly changing consumer market. The internet shifts the goal posts Marketing is being radically altered by the internet, and if you’re prepare to…

Lately, there’s been a new debate raging in the content marketing world. This time it’s not about the quality of content we should be producing (which should be awesome at all times), but how long it should be: just how many words should fill each blog post, article, or case study you write? Let’s find…