It is no secret that a happy customer is one that will return to spend more, and soon. Keeping your customers happy is the only way to ensure that your business prospers, grows and outshines the competition. As a business owner, or the official marketer of the business, you need to find ways in which…

In the online marketing and advertising world, the written word is a key element to success. If you want your business to have an online presence that cannot be missed then you will have to take the steps towards ensuring that your website has valuable content to offer its browsers. There is simply no point…

Automation of online offers, interactions, content, analytics and workflows in the digital space is increasingly being used as a strategy for online marketers to increase efficiency. But what exactly is marketing automation, and does it really work? Originally used to describe software that automates repetitive digital activities, like email marketing workflows, the term’s meaning has…

Yes, it’s FREE! I know what the first few weeks of a new year can be like so I’ve decided to give you a leg-up and offer you a free content planning template to ease the pressure that is unique to this time of year, and to spread the New Year cheer! What can this…

If you’re in any way involved in your company’s website, you’ll know that to engage with your target audience online, you need compelling web copy – for your website, newsletter, blog and social media updates. You could write your own, but this will only work if you have a sound understanding of the current digital environment, and…