In our age of connectedness and online content, everyone is a publisher.  From the man on the street and his Facebook update to the biggest brands in the world, everyone has something to say.  Talking about ourselves online is the easiest way to be visible.  The trick for businesses with an online presence is how…

With 800 Million users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many businesses are creating Facebook pages to promote their products and services and build their social media presence. If you’re thinking of joining the ranks of these Facebook entrepreneurs, remember the golden rule: your page…

The benefits of a well-planned content strategy can range from an enhanced brand identity to tangible increases in leads and sales. On the other hand, up to 95% of blogs on the internet are abandoned eventually, probably because they are seen as not being effective enough. How can businesses measure the effectiveness of their content…

Writing ‘compelling’ copy is one of the trademarks of any good copywriter. By compelling your readers, you are encouraging them to act, convincing them of the value of something (usually a product or service), and informing them in an entertaining way – without ever being pushy. If this is your goal as a writer, here…

Using copyright material without permission is one of the mistakes copywriters try to avoid the most. While it’s understandable that copyright holders should be protected by the law, we often don’t realise that there is a wealth of material we are permitted to use – as long as we credit the copyright holder. This is…