In the online marketing and advertising world, the written word is a key element to success. If you want your business to have an online presence that cannot be missed then you will have to take the steps towards ensuring that your website has valuable content to offer its browsers. There is simply no point…

Automation of online offers, interactions, content, analytics and workflows in the digital space is increasingly being used as a strategy for online marketers to increase efficiency. But what exactly is marketing automation, and does it really work? Originally used to describe software that automates repetitive digital activities, like email marketing workflows, the term’s meaning has…

IT’S never been more important to have great content on your site. No matter what you make, sell or do, your position in the online universe depends directly on how original, compelling and unique your content is. But how do you create good content, especially if you are not a natural with words or online…

If you’re in any way involved in your company’s website, you’ll know that to engage with your target audience online, you need compelling web copy – for your website, newsletter, blog and social media updates. You could write your own, but this will only work if you have a sound understanding of the current digital environment, and…

You’ve probably heard how important it is to have a blog, either as a separate site or as an adjunct to your company website. A blog is a vital part of your business’s online participation, as it is the perfect platform for you to share your thought leadership and expertise, while interacting with your target…