What is Twitter? I’ve outlined this platform pretty well here and here. What does it do for your business? Having a Twitter profile increases your online footprint and offers another channel for your community to communicate with you.  Google also indexes tweets, so there are clear SEO advantages to being active on this platform. Tone…

What is Facebook? If I have to answer this question then you’ve been living under a rock some place cold and deserted. Find out more about Facebook here. What is a Facebook fan page? Facebook allows businesses to create fan pages in order to engage with their target market.  A fan page is similar to…

Using social media to promote any event, from a New Year’s Eve party to a business conference, is the “gilt-edged, handwritten” invitation of the 21st century.  The better it looks, the more likely they are to want to come.  Here is a 6-point plan to make the best out of your social media for an…

Multichannel marketing is not new.  Since the beginning, marketers have been communicating with consumers across a variety of channels, and reaching their target markets by selecting the appropriate combination of media. However, the number of available platforms has grown exponentially in recent years, making marketers’ jobs that much more complicated.  Another new development, a result…

The networking, educational and sheer entertainment benefits of social media are indisputable. However, to be successful in this medium, you need to be willing to put in a lot of work, while being both consistent and flexible.  It’s easy to run out of steam if you don’t pace yourself.  Here are five rules to help…