The power of social media to carry a marketing message is now being harnessed by businesses around the globe. From Facebook pages to Twitter feeds and many more specialised applications, social media networks are changing the definition of “word of mouth” as prospective clients are made aware of new products and service providers through a…

Any effective internet marketing campaign must rely on quality content that informs and excites clients, serving their need for useful information while carrying the marketing message effectively. For copywriters, achieving this balance is a delicate and often difficult task but one that can be made simple and easy by using a few basic guidelines:

If you’re planning an event in the near future and looking for a unique and effective way of marketing it, look no further than Facebook. Every day, millions of users log on to Facebook and among them are a lot of potential guests who may be interested in your event. Whether you have a guest…

Recent trends in customer behaviour show that people are opting to buy from local businesses, using the internet to find an appropriate company and relying on customer reviews to make their final buying decision. Whether you own a restaurant or café, a laundry business, a B&B, or deliver specialised products like wines and chocolates to…

Earlier this year many sites experienced a serious drop in ranking when Google rolled out a new Algorithm dubbed Google Panda 2.2. Panda is just one of about 500 algorithmic search tweaks Google makes each year. One thing Google addressed with Panda 2.2 is the issue of scraper sites – websites that republish other people’s…