GOOD content: We all know it when we see it, but what is it? The question is more important than ever in the wake of upgrades to Google’s algorithms that have shaken up the search engine optimisation (SEO) sector. So, what is the confused SEO practitioner to do in this brave new world where content quality…

DAMNED if you do and damned if you don’t. That’s the reality today for many of us lowly grunts in the search marketing trenches, especially as far as backlinks go. Backlinks remain the most important factor determining its Google page ranking, but the search giant is getting increasingly picky about the nature of those links. The…

I KNOW hummingbirds can float but I did not know they could sting. That is what you would think from the buzz around the SEO world after Google overhauled its algorithm recently to make it better at handling entries entered as questions. People are now so dependent on Google that they increasingly simply ask what they…

Remember those Tupperware and Avon parties our mothers used to go to, where an enterprising neighbour would get the ladies together for a few laughs and hopefully make a few Rands in the process? Well, that’s what Facebook advertising is, except without the embarrassing part where you have to ask your closest friends to put…

WHILE battered online content managers and webmasters heaved a sigh last week that Google’s new Hummingbird algorithm does not seem to have any new surprises in the page ranking stakes, its clear that major changes are afoot in the world of search engine optimisation (SEO). The Menlo Park, California-based search giant said the biggest change…