What makes a person decide to read more about your service or product, rather than move on to another site or article?  It’s simple:  your value proposition. What are value propositions? Your value proposition is the promise of delivery of value to your customer.  It is a clear explanation of specific benefits that persuades the…

Having your business appear in the first few results of a Google search is an aspiration of a large variety of businesses. Search Engine Optimisation, or SEO as it is called, is a process that some tend to get confused. This form of marketing must be a part of a bigger advertising strategy. You should…

The world of social media is an ever-changing one. In this day and age, everyone is online from primary school students to grannies and gramps! The fact of the matter is that we live in the modern age where if you aren’t online, you are missing out. If you are wondering how social media will…

LinkedIn is the social media site of the business professional and there is absolutely every reason why you should be making the most of the features and benefits that it has on offer. One of the great aspects of LinkedIn is that everyone is there for the same reason, to do business, and this way…