It is no secret that a happy customer is one that will return to spend more, and soon. Keeping your customers happy is the only way to ensure that your business prospers, grows and outshines the competition. As a business owner, or the official marketer of the business, you need to find ways in which to engage emotionally with your customers. It is no good to grab their attention; you need to ensure that you keep it.
Many studies show that an emotionally engaged customer is one that is loyal regardless of price, and also one that will be referring your services and goods to friends and family, on an ongoing basis.
So, how do you really connect with your customer? What are their triggers? What makes them tick? The first and most important of all is to have some sort of personal touch. Ensure that each and every customer feels special when dealing with your company and you will be creating a moment to be remembered.
Create a loyal customer by offering them something in return. If you want your customers to Tweet about your products to all of their friends, incorporate a discount or competition where they can get something back. A little bit of give and take goes a long way in the business world.
Make your customer feel like a VIP! Making someone feel special creates loyalty in all spheres of life. Perhaps you should offer a loyalty program, rewards program or something for free, where the more they spend, the more they get out – something customers simply love!
All customers want a great product and a fast, efficient service. Make sure that these are a key focus. Most businesses lose their customers due to poor service. Focus your attention on your client and keep it that way. Connecting with your customers is something that should be done on a constant and ongoing basis. Take the time to work out a strategy that will set you apart from the rest, and you will be well on your way to success.