How to keep your business New Year’s resolutions in 2017

Year in, year out we assertively set plans for the business year, but everything doesn’t always go to plan. Time and resource limitations can make a resolution that seemed like a great idea quickly take a backseat.

Great marketing ideas – that seemed like sound strategy for the year to come, tend to get pushed aside as the demands on your core focus begin to pick up pace. Chasing the money takes precedence over spending it on critical content marketing and strategy!

In 2017, work smarter (not harder) and take measures to ensure you fulfil the marketing goals you set at the start of the year. Here are some ways you can stick to your plan:

Outsource content marketing

Content marketing has many wings, from blogging to sending email newsletters and writing press releases. Perhaps you didn’t have enough time in 2016 to really get your content marketing to where you feel it could be in terms of scale and effectiveness.

Work smarter and outsource your content marketing needs to seasoned professionals who create shareable, high-value content daily. This will free up time for other priorities.

Invest in specialised content strategy

If you really want to grow your organic search rankings and your brand’s presence, you need content that is tailored to your target audience and your industry. A ‘let’s see what happens’ approach isn’t going to drive growth or targeted website traffic.

In 2017, make sure your content strategy is masterfully built around your niche, and get outside help if your forte is neither strategy nor content. Curata suggests that 70% of marketers ‘lack a consistent or integrated content strategy’, so improving your own consistency could give you a significant edge on competitors.

Focus on building your community consistently

In 2017, be active on social media as your brand. Join trending conversations relevant to your product or service and actively nurture B2B relationships with other brands’ social media pages for cross-promotion and leverage.

Building your community consistently and publishing great social media content will help you expand in this increasingly important digital space.

Do you need help making 2017 your best content marketing year?

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How to keep your business New Year’s resolutions in 2017

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