On your mark! By the time you hear these words, your hand is jotting down ideas in the midnight hour, the business plan is finally taking shape, coffee mornings have taken their toll; but like a marathon runner you press on. You know you have to prepare or the road will swallow you up whole….

Health and wellness is a trillion dollar industry that continues to draw in masses the world over. It addresses the needs (and wants) of patients who – thanks to the rise of the digital revolution – have unlimited access to information and are therefore, although not always a blessing, somewhat more educated. Consumers today have…

Health and Wellness is a trillion dollar industry matched to no other. Unfortunately, even with the best service and/or product, many get left out while the industry continues to flourish. While products and services can be manufactured in the lab to reach the desired goals; that is not how it works when it comes to finding…

One day you may have a brilliant idea for a Facebook post that you painstakingly write, or just out of the blue, a great response to a tweet comes to you. You may even share a really funny video that you think followers of your brand will perfectly relate to. Once it’s written, edited and…

Any company that fails to see the marketing goldmine that social media has provided for public relations, needs to seriously re-think their digital marketing strategy. Social media and PR have very similar roles in that they both deal with positive brand awareness as well as a degree of reputation management. Social media should not be…