Regardless of whether you speak to a doctor of the body or of the mind, the simple answer to this question is YES! Psychologists are noting an alarming increase in patients with a new phobia dubbed “nomophobia”, a derivative of the words “no mobile phobia”.  Symptoms such as anxiety and distraction occur when people affected…

There is a considerable amount of anti-social media press to be found – ironically most often it is seen sliding across social media newsfeeds, nonetheless most of the information is true.  It is ruining relationships and causing us to covet the life portrayed by our friends through their gym attendance statuses and filtered pictures of…

On your mark! By the time you hear these words, your hand is jotting down ideas in the midnight hour, the business plan is finally taking shape, coffee mornings have taken their toll; but like a marathon runner you press on. You know you have to prepare or the road will swallow you up whole….

One day you may have a brilliant idea for a Facebook post that you painstakingly write, or just out of the blue, a great response to a tweet comes to you. You may even share a really funny video that you think followers of your brand will perfectly relate to. Once it’s written, edited and…

Any company that fails to see the marketing goldmine that social media has provided for public relations, needs to seriously re-think their digital marketing strategy. Social media and PR have very similar roles in that they both deal with positive brand awareness as well as a degree of reputation management. Social media should not be…