Health and wellness is a trillion dollar industry that continues to draw in masses the world over. It addresses the needs (and wants) of patients who – thanks to the rise of the digital revolution – have unlimited access to information and are therefore, although not always a blessing, somewhat more educated. Consumers today have…

A few weeks ago Rafat Ali over at SKIFT coined a new term. He was trying to book a trip and was continuously confronted with the phenomenon of hate-selling. Through a series of tweets he documented his experiences and the hashtag spread like wildfire through Twitter, with many people relating their own experiences. It had…

The prospect of online marketing and meeting the requirements of Google’s continuously updated algorithms may seem daunting but it is one of the easiest ways to rank within Google. The most effective way to do this is with a blog that is regularly updated with fresh, relevant content. Often people will mistakenly believe that they…

If you’re looking for South African specific travel stats, which don’t need a qualification in statistics to decipher, then you’ve come to the right place! Get the full interpretation of the stats here – download this report now! Please feel free to share this information or embed the infographic in your own blog or on…

With 1.49 billion users already registered, Facebook is the premier social media website. With this opportunity to reach prospective clients, many travel businesses are creating Facebook pages to promote their products and services and build their social media presence. As a travel company it is imperative that you join the ranks of other social media…