A few weeks ago Rafat Ali over at SKIFT coined a new term. He was trying to book a trip and was continuously confronted with the phenomenon of hate-selling. Through a series of tweets he documented his experiences and the hashtag spread like wildfire through Twitter, with many people relating their own experiences. It had…

The prospect of online marketing and meeting the requirements of Google’s continuously updated algorithms may seem daunting but it is one of the easiest ways to rank within Google. The most effective way to do this is with a blog that is regularly updated with fresh, relevant content. Often people will mistakenly believe that they…

We all know good marketing is really about the best use of psychological influence. Effective travel marketing is telling someone where they need to holiday and which hotel to stay in and have them believe it was their idea. You can’t do this with a hard sell of advertising days gone by, people just don’t…

If you are in the tourism industry you should already have a responsive website. Buying tickets and booking accommodation for a last minute weekend getaway whilst driving to the location is how many people are making travel plans these days. If you are at all online proficient you would have heard about the new clampdown…

Travel is something that most people dream of. A travel company is the gatekeeper of those dreams and content is what makes dreams come true. Having a strong online presence is great, using the right imagery through videos, photographs and descriptive text that gains thousands of visitors every month is also great. But only if…