Blog headings are vital for capturing and keeping readers’ interest, and a catchy headline is one component that’s easy to overlook for many blog writing projects. Bloggers often focus more on the web content itself, but this mistake can cost them site visitors. The following tips for excellent headline creation will make web surfers stop…

Apart from an actual store, your website is the first and most important point of contact customers have with your brand.  As everyone knows, first impressions count.  From the second a new visitor finds your site in the search engine results, to the days after their first interaction, it’s crucial that they have a good…

When thinking about the content strategy for your brand’s presence on social media and the internet at large, you cannot ignore the importance of quality writing.  Valuable and compelling online content is the key to catching and sustaining the interest of customers. What then, makes content compelling to the average reader?  Compelling content is copy…

Spend five minutes in the online marketing world and you’ll learn how important it is to have a blog.  More specifically, you’ll realise that your blog content, like content on all online platforms, must be original, if you don’t want to end up buried beneath hundreds of other Google search results. The point of your…

What makes a person decide to read more about your service or product, rather than move on to another site or article?  It’s simple:  your value proposition. What are value propositions? Your value proposition is the promise of delivery of value to your customer.  It is a clear explanation of specific benefits that persuades the…