There was a time when SEO strategy was clear-cut. A domain name rich in keywords, templated page designs and lots of good anchor text was the first step. The site would then be included in as many web directories as possible, and also mentioned in blogs and social media platforms to draw visitors. This formula…

The internet is a big place, and many of us make our way through this vast sea of information by clicking on relevant or interesting links. This way of ‘getting around’ the web is extremely useful when you don’t have specific site or category in mind that you could type into a search engine. A…

If you’re a long-time internet user, think back 5 or 10 years to the sites you used the most in those days – chances are you don’t visit most of them anymore. The websites you do still visit probably include search engines, email sites, or a favourite news or blog site that keeps drawing you…

Before the days of the internet, there was email. As the web has developed, especially with the popularity of sophisticated social media tools, some internet marketing professionals have questioned the power of email to carry a brand message or attract users to a website. Could email be a thing of the past, best left out…

Ask any writer what his or her greatest challenge is and you’ll probably get the same answer: writer’s block. If you sometimes feel a little apprehensive looking at a blank page or computer screen, you aren’t alone. In fact, difficulty in starting a piece of writing is one of the three most common problems that…