What makes a good website link?

Dec 15th, 2011 in Content Generation, Online Copywriting, Online Marketing

The internet is a big place, and many of us make our way through this vast sea of information by clicking on relevant or interesting links. This way of ‘getting around’ the web is extremely useful when you don’t have specific site or category in mind that you could type into a search engine. A…

The Future of Websites

Dec 13th, 2011 in Content Generation, Online Copywriting, Online Marketing

If you’re a long-time internet user, think back 5 or 10 years to the sites you used the most in those days – chances are you don’t visit most of them anymore. The websites you do still visit probably include search engines, email sites, or a favourite news or blog site that keeps drawing you…

Email Marketing: What Lies Ahead?

Dec 8th, 2011 in Content Generation, Online Copywriting, Online Marketing

Before the days of the internet, there was email. As the web has developed, especially with the popularity of sophisticated social media tools, some internet marketing professionals have questioned the power of email to carry a brand message or attract users to a website. Could email be a thing of the past, best left out…

How to Beat Writer’s Block

Nov 29th, 2011 in Content Generation, Online Copywriting

Ask any writer what his or her greatest challenge is and you’ll probably get the same answer: writer’s block. If you sometimes feel a little apprehensive looking at a blank page or computer screen, you aren’t alone. In fact, difficulty in starting a piece of writing is one of the three most common problems that…

Should I Launch an Incomplete Website?

Nov 3rd, 2011 in Content Generation, Online Marketing

The process of designing and launching a website can be long and sometimes quite challenging. Especially if your site requires a number of photo uploads and e-commerce functionality, you may be considering launching it without some features and adding them over time. Then again, you wouldn’t want your site to look unprofessional. This brings you…