Why strategic digital planning is so important for business growth
Content marketing needs a plan. Posting without a strategy is like putting a hamster on a hamster wheel, it’s definitely turning, but it’s not going anywhere.
A well-thought out strategy is imperative for growth. Thinking out-of-the-box and being creative in a structured way allows you to see where you want the content to take you and exactly what type of content is going to get you there.
The following 3 elements of digital marketing are key to ensuring business growth through your online presence and can only be successfully implemented with a clear, well thought out strategy;
Communication
It has been said time and again, if you’re trying to talk to everyone online, you might just as well say nothing.
In order for people to listen you need to know who you are talking to and what they want to hear. A good strategy clearly defines your demographic and the types of conversations they are having online, because you can’t start a conversation if you don’t first know how to join one.
Action
Social media is not just about talking to people, but about initiating and encouraging action. It’s all very well having ten thousand followers who love your posts, but understanding growth means also knowing how to convert those likes into clicks and sales.
(And most importantly) Consistency
Given an ongoing choice between two things people will flip-flop back and forth in an effort to never miss out on whatever is happening elsewhere. Given the choice between millions, which is what the web offers, they will most likely land on your page but never return because thousands of other pages are vying for their attention.
The trick to a good strategy is being interesting and personal. People will come back if they feel as though they are being directly addressed and heard. Do this by understanding your client and being consistent with your message.
Without a strategy your voice will change, and then so will your audience. Before you know it, you’ll be back on that hamster wheel. If your strategy encourages just one person to spend money on your business, then that is growth. It may be small but in the bigger scheme of things, it’s very significant.
Use your resources and outsource your planning processes for a fresh take on where your company is and where a great digital strategy fresh online content can take you.
