5 ways to ensure that your corporate voice is heard online

Let’s face it, it’s a dog-eat-dog world out there. The information age is overloaded. Why should anyone spend time on your corporate website, or, for that matter, your product? Because you have sparkling content, that’s why. Below we’ll show you how sparkling online content is the modern equivalent of the gift of the gab…

If you can dream it, we can become it

Experts tell us to envisage a positive outcome before we start. Be an authority. At Alfalfa this means you send us your dream corporate tone, ideas and image, and we’ll create it for you. Okay, we’re not Disneyland – perhaps we’re more like those Awakeners or Seers who can uncannily get what you want to say, and then give you an online voice.

Keep it simple

Talking online is not the same as talking at a cocktail party. It doesn’t have to be an operatic voice. Don’t shout, or beg. People who read blogs want it short and sharp. Like these sentences. At Alfalfa we strive for clear, honest and direct (not to mention economical). We like a laugh, though. So do your readers.

Diversify

This may seem like a contradictory point, but you need corporate profiles on all the major social media sites. Post content weekly. Yes, we know it’s like having a small child to take care of (especially Twitter, which is hungry three times a day). That’s why Alfalfa is here. You didn’t know we’re a nanny service? We do so much more than babble.

Listen

Ah, this is a tough one. It means working out who your target market is, and giving them what they want. Which social media sites do your customers use? Hear their call for something unique, because no one likes boring. And then there’s word of mouth. Snazzy, useful content gets shared. Especially if you put all the requisite buttons in. So send this article on now, like this.

Practice in front of the mirror/your computer screen

We’re joking. At Alfalfa we’ve been practising for years so that you don’t have to. We even know how to spell practice in two different ways. Correctly. Perhaps we are Disneyland after all.