Using LinkedIn as a recruitment portal: 5 tips

Any business is only as good as its core team of people, the staff who build up the brand. Recruiting competent and dedicated staff can be challenging, but LinkedIn is an excellent platform for headhunting individuals who will help you build your business. We look at 5 tips for using LinkedIn as a recruitment portal:

1. Contact prospects when they’re in ‘job search’ mode

Because LinkedIn updates to personal profiles are public, it’s easy to find and approach individuals who show signs of preparing to job-hunt. If someone has recently updated their skills and profile or joined new groups, this could be a sign they’re preparing to jump ship.

Make contact early and you could have low competition for a great candidate’s attention.

2. Add an ‘Apply with LinkedIn’ button to your job postings

The benefit of recruiting using LinkedIn is that it’s easy to compare profiles side-by-side. What’s more, due to the very public nature of LinkedIn, graduates’ information tends to be more accurate than CV’s.

Add an ‘Apply with LinkedIn’ button to job postings so that you can manage the process effortlessly in-app.

3. Advertise job openings to a more qualified audience

A further benefit of using LinkedIn to recruit talent is that you can list a job opening via paid advertising and have it shown to individuals who fit highly specific criteria. Strategic options are endless. For example, you could advertise an opening to current employees at a competitor known for rigorous recruitment process that also has a fast turnover of employees joining and leaving the company.

4. Use LinkedIn integration to get a rounded snapshot of applicants

Because LinkedIn is integrated with various other services (including Twitter), you can follow links out from prospects’ profiles to get more of an idea of potential staffers’ personalities and whether they would fit your brand culture.

You can also view the profiles of individuals who have recommended a prospect to broaden your impression of the prospective candidate.

5. Create showcase pages for specific divisions of your business

If you have a larger business (such as a legal firm), create showcase pages to market individual divisions of your business, both to other businesses and potential job-seekers. A legal firm that has a corporate as well as divorce law division, for example, can showcase its work in each of these divisions on separate, audience-optimised pages.

Creating valuable content that both appeals and caters to your industry is a skill, and one that doesn’t come naturally to most. Outsourcing specific content creation will add value to your business and take the pressure away from you, leaving you free to deal with the day to day dealings of business that are your own area of expertise.

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