Starting a personal brand: 5 things you need to get started

Starting a personal brand from scratch is challenging, but with outsourcing and a game-plan you can quickly build authority and a strong online persona. Here are 5 things you need to form a compelling brand:

A showcase for your expertise

To start growing your personal brand, create a blog where you showcase your professional expertise. An events company, for example, might publish blog posts on event themes, detailed planning and more. Use your blog to grow your newsletter mailing list. These are great prospects to target with ads as they have already expressed interest by signing up for your newsletters.

Good linking between your web properties

Each element of your web presence should link to others so that people can find you on their favourite platform. Create an email signature that links to your website, most active social media account and any recent content.

Automated social sharing

Social media is helpful for building your personal brand. Yet you might not always have time to manually schedule posts relevant to your audience. Outsource social content creation so you can simply mass-schedule posts for peak engagement times. A steady stream of engaging content will keep your brand in front of people who matter. Consistency is key.

Multi-channel storytelling

Telling a memorable story visually and verbally, the story of what makes your personal brand unique, will build your audience organically. In addition to blogging and guest-posting on other blogs, seize opportunities to be interviewed for podcasts or create your own podcast where you interview experts in your industry.

A good networking plan

Networking remains a valuable way to ramp up awareness of your personal brand. Attend industry conferences and expos and showcase your brand. This is an excellent way to find new B2B opportunities and get inspired by other attendees.

Need help starting your personal brand? Outsource branded content creation to professional writers with marketing expertise such as the team at Alfalfa, while you keep your eye on growing the business.

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