How to serve a great blend of creative content
Your online content can be created in exactly the same traditions as you would create the perfect dinner party meal. The key to its success is in the blending of each individual course to create an ultimate meal that has people licking their lips and wanting for more.
Fortunately, your online menu has already been provided. You just have to pick the fresh ingredients to make each dish a masterpiece and your online presence will be the piping hot pie that everyone wants a piece of.
These are the essential dishes to be served up on your table of blended content:
Few would argue the fact that food is what really launched the popularity of this photo-sharing app. Taking photographs of the perfect bruschetta thrown together in your tiny bachelor apartment kitchen can look just as appealing as a dessert from a Michelin starred restaurant (well almost!).
Instagram is a visual feast, and dedicating time to uploading new and enticing images to your account is the perfect way to get people wanting a real life taste of that beautiful poached egg, made even more alluring with a radial tilt-shift Valencia filter.
Facebook is the invitation to the dinner party. It’s personal, and the information you offer here will feel like something you’ve tasted before but can’t ever seem to replicate. It’s familiar, but with an added ingredient that makes people want to share it with their friends.
Revealing “secret” ingredient tips, running tantalizingly tasty competitions and offering people a quick peep into the kitchen while the magic is happening, is what will keep your guests coming back to your table and sharing what they’ve seen with their friends and family.
Blogging
This should be your delicious main course. You want people to linger long over it. Appreciating it, talking about it and marvelling at how good it makes them feel as they devour every mouthful. It should offer hints of exotic ingredients, coupled with something unmistakably “you.”
Share your recipe creating processes, your thoughts on the industry, a history of your career, great anecdotes about people who inspired you and stories that you hope will inspire others. Make it zesty and bold. Something your visitors can really sink their teeth into.
YouTube
As the second largest search engine after Google, it would be a dining disaster to leave YouTube off the table. It’s a place to excite your guests with little tasters of what you offer and who you are.
Upload videos of how to make easy, fun menu items at home, make a fun video of some playful rivalry between you and another great chef. Interview a butcher, a baker or a candlestick maker. It doesn’t matter; just make is short, quirky, fun and appetising enough for your guests to devour every morsel and share the experience with as many people as possible before sunrise!
Now that you have the perfect blend of online ingredients, make sure that your guests receive their invite and whatever you do, get your temperature and timing spot on and they’ll be eating out of your hand.
