Is Content King? How to be Taken Seriously in the Corporate Arena
The saying ‘content is king’ is often repeated, for good reason. It’s true that in the corporate arena, many individual elements of how you conduct business are king. Authority is king, for example. You need to communicate to potential customers or business partners that you are an authority in your niche to win their investment. Trust is king too. Signals that bolster your brand, such as authority and trust, can be built by publishing quality corporate content:
Learn what content will benefit your corporate brand
As a corporate entity, you need to develop a strong digital presence in more areas than ever. Your website, social media accounts and hosted blog are just 3 of the touch points where potential customers or partners may find you. Business communication in the form of email newsletters, press releases and other pivotal content also needs to be relevant to your objectives and compelling.
The benefits of outsourcing your short-form corporate content
Social media content is excellent for growing your corporate cachet as well as driving traffic to your website. The right social media updates can communicate to important influencers and stakeholders that you are an authority deserving respect.
Outsourcing social media content creation to content producers who know what works on Facebook, LinkedIn, Twitter and other social channels will ensure your content gets better reach and engagement. Because social content is king in addition to long-form content, a smart social content plan will grow your corproate brand and help drive traffic to your best landing pages.
Why you should invest in compelling long-form content too
Relevant, well-written website, LinkedIn updates and blog content helps persuade customers or potential business partners to invest. Long-form content differs from short social media updates by giving you space to truly sell your unique value proposition.
Long-form content that communicates your expertise and authority will help to grow your influence and uncover new business opportunities. If you publish high-authority content consistently and offer excellent value readers will take your business seriously and will naturally share your content, increasing your brand exposure organically.
Outsource content creation to increase authority and trust
To build authority and trust in your corporate identity, you need to publish content consistently. Your brand voice needs to be consistent and your content needs to be relevant to your industry and the needs of your audience.
To create content that crowns you the authority in your niche, outsource. Alfalfa’s writers can craft engaging social media updates, landing pages, blog posts and other bespoke content that will boost your corporate authority.
