3 ways to use psychology in social media

Aug 26th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

We all know good marketing is really about the best use of psychological influence. Effective travel marketing is telling someone where they need to holiday and which hotel to stay in and have them believe it was their idea. You can’t do this with a hard sell of advertising days gone by, people just don’t…

How the mobile phone is affecting your travel business marketing

Aug 19th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

If you are in the tourism industry you should already have a responsive website. Buying tickets and booking accommodation for a last minute weekend getaway whilst driving to the location is how many people are making travel plans these days. If you are at all online proficient you would have heard about the new clampdown…

5 easy ways to be bad travel writer

Aug 5th, 2015 in Online Copywriting, Online Marketing, Online Travel writing, Web content marketing

Have pen, will travel. Travel writing is easy and bad travel writing is even easier. Here are five easy ways to not make a living from travel writing. Be superfluous The definition of superfluity is “to use a large amount or excess of something”. In the case of writing, the something is words. Bad travel…

Travel Writing – Why you should write about somewhere you have never been

Jul 16th, 2015 in Online Travel writing

Isn’t the great advantage of being a travel writer actually visiting the places you’re trying to write about? Well, actually no. There are some sound advantages of being an armchair travel writer. Writing about your own travel experiences can actually unwittingly distance you from your clients. There are two ways this can happen. 1) Your…

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