An SEO Approach For All Seasons
If you are involved in internet marketing, be it web design, article writing, or any step in the marketing process you may be aware of the recent changes Google has made to its search ranking algorithms.
If you’re concerned that these changes will affect the rankings of the websites you design, manage or market, you will need an SEO strategy that is able to change with the times. Like so many things in life, a strategy based on strong fundamentals is most likely to stand the test of time.
You may be wondering why Google has decided to make these changes. In fact, this is nothing new: Google makes changes to its search algorithms on an almost daily basis. To keep up with these changes, you should bear the following in mind when reviewing your SEO strategy:
Go Back To Basics
The fundamentals of SEO strategy don’t change. You should ensure that you include target keywords in your titles, URLs, H1s and so on. Using the right keywords is important, and you can even double the effect they have by identifying which pages rank for a certain keyword and doubling-down for added effect.
Pull Rank
In the world of websites, status counts a lot. Google uses PageRank and social media authority to rank your site, and there are very few ways to cheat the system! The best part is that you don’t have to: by creating quality content and establishing links with credible sites and users you will automatically rise in the ranks and find your sites sailing to the top of search results.
User First
A major focus at Google is customer satisfaction. In the case of a website, this comes down to your page load speed and bounce rate. Ensure that your page loads fast and keeps its users’ attention long enough for your message to get out there.
Keep the Content Rolling
Content generation is key to a successful website, and no matter what algorithm is used to calculate page rank you will never go wrong with up-to-date and well-written content. By ensuring that your content is original, error-free and changes often enough to spark interest in your users, you will be on your way to a high ranking.