Generating Search Engine Friendly Copy

I guess the first question should be “What is Search Engine Friendly Copy?” When someone types into a search engine (like Google, Yahoo etc), they will expect to find sites which are relevant to their search. You are ranked according to a number of things, the most basic being:

How many links you have to your site from other relevant sites (I really do mean relevant, you will be penalized if the link is not relevant), and
The relevance of your content (these are the words on your site).

You are more likely to have links if you have a lot of content offering opportunities for other sites to link to you – so I’m going to speak about the content on your site.

In the olden days (about 5 years ago) just having relevant keywords in your Meta data, or the information which you can’t see but which Google can, was enough to have you ranked, BUT with dodgy web developers and online marketers abusing the system, the search engines had to become clever to make sure they delivered the correct information for what was being searched for.

So now it is imperative that you have your main keywords (which usually include your services and the area you operate out of if you want to be specific) appearing in your content.

If, for example, you are a plumber and work in a specific area – the main keywords you would have on your site would include things like “plumber Cape Town” or “blocked drains Cape Town”. These words would have to appear throughout the copy of your website for Google to see that it relates to a plumber who services the Cape Town region.

This doesn’t mean you have to have a sprawling website with pages and pages of content, you can have:

A short, clean website with pages of 300-400 words which include your keywords, or
A blog – this is probably one of the easiest and best ways to ensure you have relevant content on your site which also allows other sites the opportunity to link to you.

Optimising your site for search engines can become very technical however it doesn’t have to be if you concentrate on having well written content on your site which reflects your keywords.

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Working with Alfalfa Content Generator has been an absolute pleasure - we send them a list of blog titles and they magically come up with exactly what we're looking for. We wouldn't have been able to build the Now Novel brand (www.nownovel.com) nearly as quickly without the efficient and excellent service from Alfalfa. - Now Novel
Candice has been a great asset to the development of targeted content for Golfweather.com. Her professional approach leads to on time delivery and a great read for my users. Candice is always into optimising her service to get better results for my site and I look forward to working with her more in the future. - Golfweather.co.za
Dealing with Alfalfa is such a pleasure as they always meet tight deadline and supply quality copy. They have never let us as an agency down. We highly recommend Alfalfa and will definitely continue to use their expertise! -Amorphous New Media
Many thanks for the outstanding and topical social media content that Alfalfa writes for Cape Realty International. Candice understands Cape Realty’s business requirements and consequently Alfalfa plays an integral part in the success of our business. The articles and tweets are relevant, topical and interesting, and have without doubt led to an increase in interest on our website and has led to an increase in confirmations. - Cape Realty
Alfalfa Content Generator has been providing content generation services to me for quite some time now and I have always been incredibly impressed. They provide a very wide range of services, from the development of tweets and blogs all the way through to writing content for website pages. The service that I have received has always been both professional as well as personal, and thus far they have always been able to assist, regardless of my request. The pricing is incredibly competitive and the work has always been of a very high standard and delivered on time. The entire process of ordering and taking delivery of the work is also incredibly easy and hassle-free. I honestly very strongly recommend them to anyone looking for similar services. I am not aware of any other company out there that provides the same level and type of service at this price, and I have heard this from other people too. - Arebbusch Lodge
Candice has helped me to grow my website in leaps and bounds. Her combination of marketing expertise, social media knowledge, and strategic focus has helped shaped the future of my website from a simple blog into a viable commercial entity. Candice is very focused on customer service, and is able to deliver her services with high quality, on time, and at a competitive price. I would highly recommend her to anyone needing her services. - Aviation Central
Alfalfa has provided high quality work across a number of verticals at an excellent rate. The service has been exceptional and they have been a true pleasure to work with. Thanks Alfalfa we'll be working together for some time! - Focus Online

Generating Search Engine Friendly Copy

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