5 Reasons Your Company Might Need a Communications Agent
Consistency is one of the hallmarks of good business practice. When your customer messaging and internal communications are consistent, you grow customers’ trust and keep internal operations running smoothly. A communications agent can help you maintain communicative consistency and more. Here are 5 reasons you could need one:
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You have an inconsistent brand voice
What makes major brands memorable is partly the consistency of their presentation, including visual and verbal communication. When you read Nike copy, for example, the Nike brand comes through loud and clear. If your company has an inconsistent brand voice, you might want to consider a communications agent who will ensure your content marketing carries your desired brand image (be it fun and quirky or serious and sleek).
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You have too little online content
To truly build your brand, you need to leave a large digital footprint. Influencers and consumers alike in your niche need to take note that you’re a present, active innovator. If you have too little online content attached to your brand (too few blog posts, website landing pages or active social media channels), there are missed opportunities to be seen and remembered.
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There is insufficient connect between different media
It helps to have a communications agent who can oversee your different communications channels (such as email, social media and blog publishing) to ensure that each medium works effectively in alignment with the others.
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Projects lag behind deadlines because of communications dependencies
Slow communications departments can hold up projects. There’s little sense in delaying a product launch simply because you haven’t pulled together a press release. If projects lag behind deadlines due to communications dependencies, it’s definitely time to hire a communications agent.
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You don’t know the ins and outs of content marketing
Many small business owners especially struggle with content marketing, having no prior experience with focused content marketing or digital communications. If you have a small business and want to start growing your digital footprint, it makes sense to outsource communications to a communications agent so you can focus on other important tasks, too, such as product development.
