SEO Strategies – Out With the Old

There was a time when SEO strategy was clear-cut. A domain name rich in keywords, templated page designs and lots of good anchor text was the first step. The site would then be included in as many web directories as possible, and also mentioned in blogs and social media platforms to draw visitors. This formula worked quite well for a lot of SEO entrepreneurs until earlier this year when Google Panda – the updated search algorithm – came on the scene.

Life after Panda

Before the Panda era, SEO strategy focused on satisfying Google search criteria and on building a site that ‘did all the right things’ Google-wise to climb the rankings and gain authority. The biggest difference after the Panda update is this: sites can no longer rely on satisfying a list of criteria in order to succeed. They need to be good sites in themselves.

Don’t just build a site – build a brand

If your sites are going to be successful in this new era, they need to do more than contain the right SEO elements. While these are still important, the main focus today is on producing a high quality website that can stand alone as a brand. There are several ways to achieve this, listed below:

Less is more

Create a simple yet effective site that draws new visitors because it is easy to use and provides information, entertainment and a great product or service. Remember that Panda counts load speeds as part of its ranking, so a site that is too slow isn’t likely to make it.

Don’t forget the content

The old SEO adage, ‘content is king’ may be overused, but it is very relevant today. High quality content is a magnet that keeps visitors coming back to your site and draws new visitors in. If people enjoy using your site, they will return and spread the word.

Plan your Marketing Strategy

Once you’ve built your site, build a brand around it by using social media, networking sites and any other internet medium you think will promote your new brand. With hard work and creativity you will be able to rise in the rankings even in the new era of Panda.

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SEO Strategies – Out With the Old

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