5 Reasons Why Your Content Strategy Needs to be Goal-Oriented
If your goal is to reach targets such as sales uplift or more user registrations, then your content strategy needs to be goal-oriented and built around specific objectives and targets. Here are 5 reasons why your content plan should focus on end-goals rather than immediate vanity metrics such as ‘likes’:
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Vanity metrics don’t increase your revenue
Twenty likes on Facebook for a single post might feel good, yet if nobody is clicking links to your website, there might be minimal true benefit.
A goal-oriented strategy means you don’t create content that looks like its growing your business. You create content that actively works for you, built around measurable objectives such as increasing sales.
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You will shift the focus from you to your audience
Many businesses are ‘I specialists’ – their content speaks about their own achievements and merits. Yet a goal-oriented strategy will help you shift your focus onto your audience. What matters to them? What content do they find engaging? This is where outsourcing content creation comes in handy. Professional content producers understand how to communicate with niche audiences.
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Goal-oriented content strategy helps you work smarter rather than harder
If your content creation is like firing shots in the dark, you won’t easily reach your targets. A goal-oriented content strategy focusing on who you are talking to and what you want to achieve lets you work smarter for better ROI.
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It’s easier to find solutions when you begin with the end in mind
Working backwards from what you ultimately want to achieve when you plan content strategy helps you find solutions – the steps that will take you to your desired outcome.
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The margin for error diminishes
Errors in tone or message in your content can result in failing to resonate with the right audience. You only get to make a first impression once, and a sound content-strategy that is carefully devised to meet your end-goals reduces the margin for error.
