The Future Role of Content in SEO

Many SEO specialists and writers alike will be familiar with the old saying, ‘content is king’. For a long time this approach to SEO has yielding great results, drawing internet traffic and rankings to sites which are carefully designed and contain excellent content. However, with the new Google Panda update and the rise of new search types (personal, social, and local to name just three),the SEO landscape appears to be changing – how do we keep up?

Google Unleashes The Panda

Google Panda is the name given to an update of Google’s search algorithm that was announced for the first time in February 2013. Named after its creator, Navneet Panda, this new algorithm is based on the browsing patterns of real users that were studied by Google.

This piece of smart software ranks sites according to quality, reliability and speed, filtering out sites that contain too much advertising or are low quality. This new ranking approach has a few implications for those of us involved in content creation and SEO strategy.

Keeping Up – A New SEO Content Approach

As long as the internet exists, there will be a need for quality content. The key issue at the moment is how to tailor your content to the new search environment that Google Panda has created.

In recent times, content farms and other approaches to SEO marketing that included ‘plugging in’ content on a website and waiting for the traffic to arrive have lost their value, with a new and personalised approach being needed. In the era of personalised searches, we need to reach out to web users personally and keep their interest as long as possible,

Getting Personal

Today’s SEO content should be less advertorial and more engaging. We need to tell stories, to keep people interested and returning to our sites. Before developing a content strategy, take into account what your target audience’s wants and needs are. By blending marketing content with general interest content that makes your site entertaining and memorable to users, you will create an optimised site that will keep the traffic coming as the SEO landscape continues to change.

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Dealing with Alfalfa is such a pleasure as they always meet tight deadline and supply quality copy. They have never let us as an agency down. We highly recommend Alfalfa and will definitely continue to use their expertise! -Amorphous New Media
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Working with Alfalfa Content Generator has been an absolute pleasure - we send them a list of blog titles and they magically come up with exactly what we're looking for. We wouldn't have been able to build the Now Novel brand (www.nownovel.com) nearly as quickly without the efficient and excellent service from Alfalfa. - Now Novel
Alfalfa Content Generator has been providing content generation services to me for quite some time now and I have always been incredibly impressed. They provide a very wide range of services, from the development of tweets and blogs all the way through to writing content for website pages. The service that I have received has always been both professional as well as personal, and thus far they have always been able to assist, regardless of my request. The pricing is incredibly competitive and the work has always been of a very high standard and delivered on time. The entire process of ordering and taking delivery of the work is also incredibly easy and hassle-free. I honestly very strongly recommend them to anyone looking for similar services. I am not aware of any other company out there that provides the same level and type of service at this price, and I have heard this from other people too. - Arebbusch Lodge
Alfalfa has provided high quality work across a number of verticals at an excellent rate. The service has been exceptional and they have been a true pleasure to work with. Thanks Alfalfa we'll be working together for some time! - Focus Online

The Future Role of Content in SEO

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