The world of social media is an ever-changing one. In this day and age, everyone is online from primary school students to grannies and gramps! The fact of the matter is that we live in the modern age where if you aren’t online, you are missing out. If you are wondering how social media will change your business, then wonder no more. It may seem like a complicated process, but it’s really not. Once you know how each of the online platforms work, the process will be a piece of cake.
Customers feel more confident and comfortable doing business with a brand that is out there. If they can follow your movements, keep up to date with specials and feel important to you too, then you will have a loyal customer on your hands.
Gone are the days where a good product could speak for itself. These days you have to get your name out there and engage your target audience.
What sort of social media should you set up for your business? The following are a great starting point:
- Facebook – this is a great place to have a page hosted for your business. Fans and customers can like your page, view products and so on. You can update your status, post interesting pictures, links and videos. The options are endless and this is truly a very popular and effective advertising medium for many businesses.
- Twitter – this is a platform that allows for concise messages to be sent out in the format of a status update. You are limited to a certain amount of characters so this is not the place to send out lengthy stories and product descriptions. Use this advertising medium to interact with your customer and get them asking questions or letting you know what they think and want.
- LinkedIn – this is more business and less social, even though it is a social place for business people to hang out. If you want business to be made easy, earn your business a face on this platform and you are well on your way. Many companies choose to do business with other companies that they have encountered on LinkedIn, so if you don’t already have a profile, today is the day to set one up.
There is no denying the fact that social media marketing has the ability to completely transform your business. Take the time to investigate the various options and chat to the professionals in the field about setting up pages and accounts that you can use to develop your business brand and image.