5 Mistakes to avoid when marketing your guesthouse online

October 9th, 2017 in Online Marketing, Online Travel writing, Web content marketing

You’ve got a beautifully designed, responsive, user-friendly and organically SEO-optimised website for your guesthouse. However nobody seems to be making bookings online… What are you doing wrong? Here are five mistakes to avoid when marketing your guesthouse online: Keeping it to yourself The biggest mistake that accommodation business owners make is not to tell the…

Why strategic digital planning is so important for business growth

January 19th, 2017 in Content strategy, Online Marketing, Web content marketing

Content marketing needs a plan. Posting without a strategy is like putting a hamster on a hamster wheel, it’s definitely turning, but it’s not going anywhere. A well-thought out strategy is imperative for growth. Thinking out-of-the-box and being creative in a structured way allows you to see where you want the content to take you…

How to keep your business New Year’s resolutions in 2017

January 10th, 2017 in Content strategy, Online Marketing, Web content marketing

Year in, year out we assertively set plans for the business year, but everything doesn’t always go to plan. Time and resource limitations can make a resolution that seemed like a great idea quickly take a backseat. Great marketing ideas – that seemed like sound strategy for the year to come, tend to get pushed…

The story of online content and how it can generate sales

November 30th, 2016 in Content Generation, Web content marketing

Often, when presented with the idea of an online marketing campaign people are skeptical about the fact that it can generate invaluable sales leads which eventually convert to cash. It seems that although online marketing has been around for over a decade, there are still companies that don’t understand how putting together a good online…

5 Reasons Your Company Might Need a Communications Agent

November 24th, 2016 in Content Generation, Online Copywriting, Web content marketing

Consistency is one of the hallmarks of good business practice. When your customer messaging and internal communications are consistent, you grow customers’ trust and keep internal operations running smoothly. A communications agent can help you maintain communicative consistency and more. Here are 5 reasons you could need one: You have an inconsistent brand voice  What…