Two seconds – this is the miniscule amount of time marketers have to capture the attention of their audience in today’s society. We live in an age where time is no longer a luxury, but treated as a commodity, and Twitter is a platform that has made the most of this reality. Quite simply, Twitter…

As the New Year becomes a reality, it’s time to start looking ahead as to how you will grow and develop your brand in 2017. To truly gain traction, it pays to keep abreast of online marketing trends, so that competitors don’t beat you to capitalise on the latest winning tactic. There are many online…

In social media marketing, it’s often challenging working out which channel to target, given the broad range of social platforms and the demographic differences between their user bases. LinkedIn is a valuable channel for growing your reach. Due to its business focus, it’s especially useful for B2B marketing. Here are 5 basic pointers for using…

Branding is a tricky business to say the least. Advertising, at least in the world I live in, is notorious for its ability to manipulate words and visuals to better suit the needs of big business. Whether or not these needs are relative (and beneficial) to the general populous is case-dependent. It’s only natural for…

The ‘digital revolution’ has meant that more people than ever before now turn to the web first to find products and service providers. Whether you offer an indispensable service or ground-breaking product, without a digital presence you are missing out on a massive potential customer base. Here are 5 reasons why internet marketing is important…