Yes, LinkedIn is still relevant in 2017

July 5th, 2017 in Online Marketing, Social Media

The relevancy of LinkedIn in 2017 has a lot of people confused. The business social networking site has over 400 million users and is continuing to see a growth in publications. It is a place where industry partners meet and connect on a purely professional level. Of course active users may be somewhat less, but…

Should South African businesses still be using Twitter?

May 31st, 2017 in Online Marketing, Social Media

Two seconds – this is the miniscule amount of time marketers have to capture the attention of their audience in today’s society. We live in an age where time is no longer a luxury, but treated as a commodity, and Twitter is a platform that has made the most of this reality. Quite simply, Twitter…

3 Online marketing trends for 2017

January 5th, 2017 in Online Marketing, Social Media

As the New Year becomes a reality, it’s time to start looking ahead as to how you will grow and develop your brand in 2017. To truly gain traction, it pays to keep abreast of online marketing trends, so that competitors don’t beat you to capitalise on the latest winning tactic. There are many online…

5 Basic Pointers for Using Linkedin for Business

December 7th, 2016 in Social Media

In social media marketing, it’s often challenging working out which channel to target, given the broad range of social platforms and the demographic differences between their user bases. LinkedIn is a valuable channel for growing your reach. Due to its business focus, it’s especially useful for B2B marketing. Here are 5 basic pointers for using…

Is bending the truth online ok?

November 10th, 2016 in Content Generation, Online Copywriting, Online Marketing, Social Media, Web content marketing

Branding is a tricky business to say the least. Advertising, at least in the world I live in, is notorious for its ability to manipulate words and visuals to better suit the needs of big business. Whether or not these needs are relative (and beneficial) to the general populous is case-dependent. It’s only natural for…