4 Reasons NOT to use your cousin to write your website content

October 18th, 2017 in Online Marketing, Online Travel writing, Outsourcing

Though it may be tempting to employ your cousin to write your website content, it does not bode well for the online effectiveness of your guesthouse or BnB. Unfortunately, being an English A student at school does not turn you into a professional English copywriter.. Copywriters are professional Gifted with an innate ability to write…

Maximise your website for online bookings in 6 easy steps

October 13th, 2017 in Online Marketing, Online Travel writing, Social Media

Direct online bookings on the website of your hotel, guesthouse or pension are not subject to third party commissions, cost less and are better for the bottom line of your accommodation establishment. When you offer travellers the functionality to book their accommodation on your site, you put them in the driver’s seat of their holiday….

5 Mistakes to avoid when marketing your guesthouse online

October 9th, 2017 in Online Marketing, Online Travel writing, Web content marketing

You’ve got a beautifully designed, responsive, user-friendly and organically SEO-optimised website for your guesthouse. However nobody seems to be making bookings online… What are you doing wrong? Here are five mistakes to avoid when marketing your guesthouse online: Keeping it to yourself The biggest mistake that accommodation business owners make is not to tell the…

Is technology making us sick?

April 20th, 2016 in Online Copywriting, Online Travel writing, Social Media, Web content marketing

Regardless of whether you speak to a doctor of the body or of the mind, the simple answer to this question is YES! Psychologists are noting an alarming increase in patients with a new phobia dubbed “nomophobia”, a derivative of the words “no mobile phobia”.  Symptoms such as anxiety and distraction occur when people affected…

Are your words captivating your patients?

March 16th, 2016 in Online Marketing, Online Travel writing, Web content marketing

Health and wellness is a trillion dollar industry that continues to draw in masses the world over. It addresses the needs (and wants) of patients who – thanks to the rise of the digital revolution – have unlimited access to information and are therefore, although not always a blessing, somewhat more educated. Consumers today have…