4 Reasons NOT to use your cousin to write your website content

October 18th, 2017 in Online Marketing, Online Travel writing, Outsourcing

Though it may be tempting to employ your cousin to write your website content, it does not bode well for the online effectiveness of your guesthouse or BnB. Unfortunately, being an English A student at school does not turn you into a professional English copywriter.. Copywriters are professional Gifted with an innate ability to write…

Maximise your website for online bookings in 6 easy steps

October 13th, 2017 in Online Marketing, Online Travel writing, Social Media

Direct online bookings on the website of your hotel, guesthouse or pension are not subject to third party commissions, cost less and are better for the bottom line of your accommodation establishment. When you offer travellers the functionality to book their accommodation on your site, you put them in the driver’s seat of their holiday….

5 Mistakes to avoid when marketing your guesthouse online

October 9th, 2017 in Online Marketing, Online Travel writing, Web content marketing

You’ve got a beautifully designed, responsive, user-friendly and organically SEO-optimised website for your guesthouse. However nobody seems to be making bookings online… What are you doing wrong? Here are five mistakes to avoid when marketing your guesthouse online: Keeping it to yourself The biggest mistake that accommodation business owners make is not to tell the…

Yes, LinkedIn is still relevant in 2017

July 5th, 2017 in Online Marketing, Social Media

The relevancy of LinkedIn in 2017 has a lot of people confused. The business social networking site has over 400 million users and is continuing to see a growth in publications. It is a place where industry partners meet and connect on a purely professional level. Of course active users may be somewhat less, but…

Using Content to Gain Trust

June 28th, 2017 in Content strategy, Online Marketing

Gaining the trust of your audience is a key step to converting casual blog readers into paying customers. Trust is why so many websites feature reviews and testimonials. Without signs that your brand has credibility, consumers have little to quieten their doubts. So how can you use content to build brand credibility? Create the perception of…