Market research sites to reference

June 21st, 2017 in Content Generation, Online Marketing

In content marketing, having concrete data and statistics to back up the points in your blog posts is a major signal of authority. When even a casual reader can see you know your subject and have done your research, this builds trust. Well-researched content is more likely to get shared and earn backlinks from other…

How to Promote Your Content Without Using Advertising

June 14th, 2017 in Content strategy, Online Marketing

Click-through rates from paid ad campaigns can be high. Yet your cost per click or impression can also be expensive. Especially when there is high competition for your ad audience within your niche. So how do you increase your reach without paid advertising? Try these approaches: Create research-driven, original content Creating content for your niche based on…

Should South African businesses still be using Twitter?

May 31st, 2017 in Online Marketing, Social Media

Two seconds – this is the miniscule amount of time marketers have to capture the attention of their audience in today’s society. We live in an age where time is no longer a luxury, but treated as a commodity, and Twitter is a platform that has made the most of this reality. Quite simply, Twitter…

Starting a personal brand: 5 things you need to get started

April 13th, 2017 in Online Marketing

Starting a personal brand from scratch is challenging, but with outsourcing and a game-plan you can quickly build authority and a strong online persona. Here are 5 things you need to form a compelling brand: A showcase for your expertise To start growing your personal brand, create a blog where you showcase your professional expertise….

Personal branding: What is it and when should you build your brand?

April 6th, 2017 in Online Marketing

Business branding is important for marketing your business services or products. Yet personal branding is an equally crucial aspect of selling your expertise online. What is a ‘personal brand’, exactly and why exactly is it so important? Defining ‘personal brand’ Your personal brand, like a business brand, is the image you communicate in the digital…