Content Marketing Trends for South Africans in 2018

January 11th, 2018 in Content strategy, Online Marketing

Since it’s inception, content marketing has gone through many changes, variations and total overhauls. This trend will continue as we move into 2018 and beyond. Take a look at the content marketing trends we can expect to see as South Africans: A call for better content Not only does the research show that less is…

A pretty BnB or guesthouse website is simply not enough

October 25th, 2017 in Online Marketing, Online Travel writing

Guesthouse or BnB owners often spend loads of cash on the lay-out, images and functionality of their website. However, what they often fail to appreciate is that content converts and sells. Let’s use the example with which you as a BnB or guesthouse owner would be familiar: An elegant establishment with an updated and comfortable…

4 Reasons NOT to use your cousin to write your website content

October 18th, 2017 in Online Marketing, Online Travel writing, Outsourcing

Though it may be tempting to employ your cousin to write your website content, it does not bode well for the online effectiveness of your guesthouse or BnB. Unfortunately, being an English A student at school does not turn you into a professional English copywriter.. Copywriters are professional Gifted with an innate ability to write…

Maximise your website for online bookings in 6 easy steps

October 13th, 2017 in Online Marketing, Online Travel writing, Social Media

Direct online bookings on the website of your hotel, guesthouse or pension are not subject to third party commissions, cost less and are better for the bottom line of your accommodation establishment. When you offer travellers the functionality to book their accommodation on your site, you put them in the driver’s seat of their holiday….

5 Mistakes to avoid when marketing your guesthouse online

October 9th, 2017 in Online Marketing, Online Travel writing, Web content marketing

You’ve got a beautifully designed, responsive, user-friendly and organically SEO-optimised website for your guesthouse. However nobody seems to be making bookings online… What are you doing wrong? Here are five mistakes to avoid when marketing your guesthouse online: Keeping it to yourself The biggest mistake that accommodation business owners make is not to tell the…