Using Content to Gain Trust

June 28th, 2017 in Content strategy, Online Marketing

Gaining the trust of your audience is a key step to converting casual blog readers into paying customers. Trust is why so many websites feature reviews and testimonials. Without signs that your brand has credibility, consumers have little to quieten their doubts. So how can you use content to build brand credibility? Create the perception of…

How to Promote Your Content Without Using Advertising

June 14th, 2017 in Content strategy, Online Marketing

Click-through rates from paid ad campaigns can be high. Yet your cost per click or impression can also be expensive. Especially when there is high competition for your ad audience within your niche. So how do you increase your reach without paid advertising? Try these approaches: Create research-driven, original content Creating content for your niche based on…

4 Key Factors That Make Your Content Shareable

April 25th, 2017 in Content strategy

“Marketing is a contest for people’s attention” said Seth Godin, but what this quote doesn’t tell us, is exactly how many people he is talking about. The growth of social media has happened so fast that it is almost immeasurable. Just over a decade ago, Facebook was a tool for University students, but today it…

Top 3 Destinations for Digital Nomads

March 8th, 2017 in Content strategy, Online Marketing

Swapping an office cubicle for a coffee shop and a car for a bicycle is slowly giving rise to a new wave of digital nomads who are working smarter, rather than harder. With our never ending digital communication options, people are learning that they can be available from just about anywhere in the world, and…

4 Reasons to Outsource Your Travel Arrangements

March 1st, 2017 in Content strategy, Online Marketing

Making travel arrangements often involves more admin than you initially expect. From accommodation bookings to arranging transport, passes for local attractions, visas and more, it’s often a time-consuming slog. Outsourcing is a popular solution (and not only in the travel industry) for several reasons: It saves you time Many businesses outsource areas of daily operation…