Should South African businesses still be using Twitter?

May 31st, 2017 in Online Marketing, Social Media

Two seconds – this is the miniscule amount of time marketers have to capture the attention of their audience in today’s society. We live in an age where time is no longer a luxury, but treated as a commodity, and Twitter is a platform that has made the most of this reality. Quite simply, Twitter…

4 Key Factors That Make Your Content Shareable

Apr 25th, 2017 in Content strategy

“Marketing is a contest for people’s attention” said Seth Godin, but what this quote doesn’t tell us, is exactly how many people he is talking about. The growth of social media has happened so fast that it is almost immeasurable. Just over a decade ago, Facebook was a tool for University students, but today it…

Starting a personal brand: 5 things you need to get started

Apr 13th, 2017 in Online Marketing

Starting a personal brand from scratch is challenging, but with outsourcing and a game-plan you can quickly build authority and a strong online persona. Here are 5 things you need to form a compelling brand: A showcase for your expertise To start growing your personal brand, create a blog where you showcase your professional expertise….

Personal branding: What is it and when should you build your brand?

Apr 6th, 2017 in Online Marketing

Business branding is important for marketing your business services or products. Yet personal branding is an equally crucial aspect of selling your expertise online. What is a ‘personal brand’, exactly and why exactly is it so important? Defining ‘personal brand’ Your personal brand, like a business brand, is the image you communicate in the digital…

Top 3 Destinations for Digital Nomads

Mar 8th, 2017 in Content strategy, Online Marketing

Swapping an office cubicle for a coffee shop and a car for a bicycle is slowly giving rise to a new wave of digital nomads who are working smarter, rather than harder. With our never ending digital communication options, people are learning that they can be available from just about anywhere in the world, and…