Starting a personal brand: 5 things you need to get started

April 13th, 2017 in Online Marketing

Starting a personal brand from scratch is challenging, but with outsourcing and a game-plan you can quickly build authority and a strong online persona. Here are 5 things you need to form a compelling brand: A showcase for your expertise To start growing your personal brand, create a blog where you showcase your professional expertise….

Personal branding: What is it and when should you build your brand?

April 6th, 2017 in Online Marketing

Business branding is important for marketing your business services or products. Yet personal branding is an equally crucial aspect of selling your expertise online. What is a ‘personal brand’, exactly and why exactly is it so important? Defining ‘personal brand’ Your personal brand, like a business brand, is the image you communicate in the digital…

Top 3 Destinations for Digital Nomads

March 8th, 2017 in Content strategy, Online Marketing

Swapping an office cubicle for a coffee shop and a car for a bicycle is slowly giving rise to a new wave of digital nomads who are working smarter, rather than harder. With our never ending digital communication options, people are learning that they can be available from just about anywhere in the world, and…

4 Reasons to Outsource Your Travel Arrangements

March 1st, 2017 in Content strategy, Online Marketing

Making travel arrangements often involves more admin than you initially expect. From accommodation bookings to arranging transport, passes for local attractions, visas and more, it’s often a time-consuming slog. Outsourcing is a popular solution (and not only in the travel industry) for several reasons: It saves you time Many businesses outsource areas of daily operation…

Outsourcing – The Rise of Uber and Airbnb

February 22nd, 2017 in Outsourcing

In recent years, businesses that follow the maxim ‘work smart, not hard’ have all but displaced major industry competitors. Uber and Airbnb are two examples. Both are similar because they’ve used outsourcing to create profitable businesses without the usual associated overheads and risks. The benefits of outsourcing: Not sweating the small stuff Uber, the ride-sharing…